Everything from today's session, yours to keep. The full slide deck and the workbook that walks you through building your own voice profile, step by step.
of consumers frequently wonder whether the content they're seeing is real.
of consumers prefer AI-generated creator content. In 2023, it was 60%.
say AI-generated content delivers emotional resonance. Only 38% say it improved quality at all.
Auditing against these teaches a tool more than what you write. It teaches why you write it that way. All seven are covered in the workbook.
How it lands, not what it says.
The words you reach for without thinking.
Sentence length, and how much it varies.
How things get framed, how the reader is addressed.
Where intensity comes in, and where it's held back.
Whether it's there, and what kind.
Where the credibility comes from.
Pull toward how you write. Push away from how AI writes. Both, or the defaults drift back in about three paragraphs.
Formulaic, slogan-like, or figurative writing
Vague, inflated, or unsupported substance
Wordy, jargon-filled, or indirect language
Unnecessary framing, repetition, or forced rule-of-three
Ideas stacked with no through-line
No traceable authority behind the claim
The workbook contains the complete builder instructions. Paste them into whatever AI tool you already use, and it walks you through all eight steps in about 45 minutes.
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